Intelligent Systems
Run Growth.
You Run the Company.
I strategize, build and operate intelligent growth systems tuned to where your business is and who it serves.
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Your AI-Enabled Growth Partner.
Over the last several years I've served as the growth director accountable for pipeline, metrics and revenue across 70+ businesses. And the pattern was almost always the same: the founder carrying growth personally, the follow-up living in one person's memory, the numbers nobody fully trusted.
I built the systems that fixed that. Quietly, practically, and without adding complexity.
Now I build them with intelligence layered in.
Twenty minutes to assess whether or not there is mutual fit
1. The practice of moving beyond theoretical AI strategy to deliver working growth systems that build the audience, fill the pipeline, and compound over time.
"They didn't need another growth plan. They needed applied intelligence."
Origin: from the belief that intelligence without execution is just trivia.
The alternative to hiring is not doing less. It's building the systems the hires would have run.
You get the output of an entire department.
Not the payroll.
Five systems, one path. Everything here sits somewhere on the route from a stranger who has never heard of you to a customer who pays you again, or on the revenue operations underneath it. All five are built, installed and running in real businesses right now, and there is no fixed menu: I strategize, scope and build for where your business is, what your market looks like and who it serves.
Sales Development Agent
Outbound pipeline, researched, drafted and running daily.
Most outbound fails for one reason. It goes for the close on first contact, and it starts when you need the deal, not before.
This system starts earlier. It watches the market for buying signals, finds the right contact at the right company and drafts every touch in your rep's own voice. It holds the cadence for months without dropping a follow-up. A human sends, calls and closes.
You are not buying more outreach. You are buying relationships that started before your competition knew the buyer was shopping.
$3M+ in qualified revenue opportunities added. 20 hours a week back for the sales team.
From 40 touches a month to 400, same headcount.
Built for Here To Serve. Their words below.
Intelligent Content Systems
On brand, in your voice, shipping without your time. Stood up in seven days.
Your brand and your thinking go in. Platform-native content comes out, scheduled on a human cadence with a first comment on every post.
Your lift is close to zero because your voice and your standards get locked before the first batch ships. Review takes minutes.
Consistency is the entire game in content, and consistency is exactly what depending on somebody's free time can never produce.
Replaces a $3,000/month organic content agency. Stood up in 7 days.
Running for Club Pilot. Also installed for Francesco Setola.
Estimating & Proposal Systems
Call notes in. A costed workbook and a finished quote out.
Quoting is where deals quietly die. If it takes three days to produce, then the buyer has already heard back from someone else.
This system takes a transcript or a set of call notes, prices the scope against current conditions, and generates a finished quote on a branded proposal I design for you.
One Man Ad Agency
Strategy, ad creative, copywriting, attribution, media buying and analysis. One operator.
I used to direct an entire ad agency. Now I am the agency.
When companies hire an ad agency, what they really pay for is fractional work from an entire suite of specialists: copywriters, designers, media buyers, IT and account managers.
With the infrastructure I have built, combined with the strategic thinking that comes from years of running thousands of campaigns for 100+ companies, I orchestrate the entire process and outperform a traditional team, for a fraction of what you would pay an agency.
Claude Enablement for Teams
Your people, trained on intelligent workflows inside their actual jobs.
The systems above run without your team changing how they work. This one upgrades how they work.
I train your people on Claude and intelligent workflows in the work they already do: the proposals they write, the reports they build, the inboxes they manage. Real workflows, not a lunch-and-learn. Adoption, not licenses.
Over time it is the highest-leverage build on this page, because it compounds through every person you employ.
In the first week it was live, the B2B sales assistant Travis built for me streamlined my entire outbound process.
He set up a fully automated business development outreach — a weekly workflow that used to take 10–12 hours over the course of a month... a system that consistently increases activity and pipeline visibility.
It was setting meetings with real decision makers almost immediately. We went from manual hustle to structured execution overnight.
Partnering with Travis helped us in many ways — most notably in transforming the trajectory of our business from a golf app, Golf Pilot, into an AI-powered text messaging platform, Club Pilot.
We needed more than tactical advice. We needed a strategic partner who could think holistically about product-led growth, marketing, positioning, and execution.
Travis pushed us to land on immediate distinction — clarifying our value proposition, sharpening our market position, and aligning our AI capabilities with real business outcomes.
In a nutshell, Travis doesn't just advise — he helps you see the move that changes the game.
Thank you for everything, Travis. We're very grateful for you and your efforts in helping steer us into the AI generation!
Here to Serve®,
I was posting on LinkedIn maybe once or twice a quarter. Most of those were rushed. Travis built me a system that changed that.
I now wake up to a new post six days a week, already written in my voice, sitting in a clean calendar ready for review. The topics rotate across five content pillars so it never sounds repetitive.
Even when I meet someone in person now and they look me up, there's real content there. Consistent, thoughtful stuff that represents how I actually think. That alone has been worth it.
Travis,
Just wrapped up the video, you have outdone yourself, brother.
This allows me full flexibility within workflow to plan out weeks in advance for BD outreach pushes.
Thank you for keeping the lead information and suggested follow up emails. This is huge.
Here To Serve,
A tool fixes the symptom. I would rather find what keeps causing it.
Most growth problems present as one thing and are caused by another. Flat pipeline looks like a traffic problem and turns out to be follow-up. So an engagement opens with listening, then mapping how a customer actually moves through your business from first contact to revenue, and finding the opportunity with the largest impact.
Discovery Call
A deep dive into how growth works today and where the leverage is hiding.
Design Your Workstreams
Fixed scope at a fixed price with a specific outcome.
Build the Solution
A working system, not a prototype and not a document. Delivered in weeks.
Team Training & Adoption
Built to fit how your team already works, so adoption rolls out naturally.
Measure What Changed
Pipeline, conversion, retained users, revenue. Your data after it is running, not a projection.
Ongoing PartnershipOptional
Most clients continue to work with me - and I become an embedded fractional growth operator. Nobody has to.
1. A standing practice for running growth experiments against working systems, intelligent and custom built to fit the organization it serves.
"We stopped hiring for growth and started building it."
Origin: from the fact that growth is a loop, not a project.
What it looks like when it's running.
It is a Tuesday morning. The calendar has 3 calls on it with the right titles at the right companies, booked by a system that started those conversations weeks before you would have known to.
The week's content is already queued, in your voice, on brand, with a first comment ready on every post. You approved it Sunday in about four minutes.
The ad account rebalanced itself overnight toward the creative that is winning. The one that lost is already retired.
You spend the morning on the product, because the growth department showed up before you did.
while you were asleep
Twenty minutes.
Here is what happens.
Bring me how growth works right now. Where users or leads come from, what happens to them, who follows up, where it stalls.
I will tell you straight whether this is something I can help with, and what the work would look like in broad strokes.
If I am not the right call, I will tell you who is.